Marketing MSc
Preparatory Year for MSc Marketing Study Program
Duration of Study: 2 semesters
Tuition Fee of Preparatory Year for MSc Marketing Study Program: 2500,- Euro/semester
Precondition of application acceptance
- Certificate of performed 6 semesters at a higher education institution’s business study program in the home country of the student
- Min. IELTS 5.5 or equivalent English language knowledge
Credit points to be acquired: 0
The objectives of the training and the competencies to be acquired
The students of the the preparatory year for MSc program have to be able to study the subjects of their study program in English language.
The preparatory course is designed to help students to develop and strengthen both their professional and language skills necessary to successfully pursue business studies at MSc program.
The program lasts two semesters (1 academic year) and offers intensive training in language studies (standard and professional English communication). Beyond the language training the preparatory courses focuse on marketing.
Core Modules: English language, Management, Marketing, Consumer behaviour, International markets
Those students who pass the progress tests and fulfill the requirements of the preparatory course can get in Marketing MSc studies to the Edutus College.
For master program application (MSc) you must hold a bachelor (BSc) degree – or equivalent certificate – from related scientific area additionally to your high school certificate.
| Marketing MSc Programme | |||||||||
| Full- and Part-time | |||||||||
| Responsible: Prof. Dr. Béla Réger | |||||||||
| Obligatory subjects | |||||||||
| All students are required to complete each subject in this course group during their studies! | |||||||||
| Pre-requisite | Name of the Subject | Lecturer | Number of hours organised in block | Semester hours | Credit | Requirement k= Colloquium gyj= Practical Exam ai = Signature |
Modul | Department | |
| Lectures | Practice | ||||||||
| Semester I. | |||||||||
| Modern Econimc and Market Theories | Gergely Buda | 14+8 | 8 | 4 | 5 | 5k | GT | KMA | |
| Marketing Management | Dr. András Kovács | 14+8 | 10 | 10 | 5 | 5 k | GT | GTT | |
| Decision-making Theory and Methodology | Balázs Laki | 8+14 | 4 | 8 | 5 | 5 gyj | GT | KMA | |
| Value Creation Logistic Processes | Márton Lányi | 8+14 | 4 | 8 | 5 | 5 k | GT | GTT | |
| Corporate Economics | Dr. Zoltán Peredy | 14+8 | 8 | 4 | 5 | 5 k | GT | GTT | |
| Research Methodology | Dr. Vanda Papp | 10+12 | 6 | 6 | 5 | 5 gyj | VSZ | NYK | |
| Altogether (6 subject): | 132 | 40 | 40 | 30 | |||||
| Semester II. | |||||||||
| Strategic Management in Marketing | Dr. Ilona Miklós | 14+8 | 8 | 4 | 5 | 5k | GT | GTT | |
| Innovation Management on MSC level (alternative subject) | Dr. Zoltán Peredy | 8+14 | 4 | 8 | 5 | 5 k | SZV | GTT | |
| Finance Management | Balázs Laki | 14+8 | 8 | 4 | 5 | 5 k | GT | GTT | |
| Consumer behaviour | Dr. Ádám Köbli | 14+8 | 10 | 10 | 5 | 5 gyj | MSZ | GTT | |
| Marketing Research, Environment and Marketing Analysis | Dr. András Kovács | 8+14 | 10 | 10 | 5 | 5 gyj | MSZ | GTT | |
| Sales Management | Dr. Péter Lakatos | 8+14 | 4 | 8 | 5 | 5 gyj | VSZ | GTT | |
| Altogether (6 subject): | 132 | 46 | 38 | 25 | |||||
| Semester III. | |||||||||
| Law on Economic and Competition, Business Ethics and Consumer Protection | Dr. Arnold Tóth | 22+0 | 10 | 10 | 5 | 5 k | MSZ | KMA | |
| Marketing Management | Integrated Marketing Communication | 8+14 | 10 | 10 | 5 | 5 k | MSZ | GTT | |
| Product, Supply and Brand Policy | 8+14 | 4 | 8 | 5 | 5 gyj | MSZ | GTT | ||
| Actual Trends in International Trade and Markets | 22+0 | 8 | 4 | 5 | 5 k | VSZ | GTT | ||
| Design and Contolling of Market | 14+8 | 10 | 10 | 5 | 5 gyj | MSZ | GTT | ||
| Applied Logistic (Altenative Subject) | Márton Lányi | 14+8 | 8 | 4 | 5 | 5 k | SZV | ||
| 132 | |||||||||
| Semester IV. | |||||||||
| Minimum 60 credits | MSC – Seminar | 22+0 | 0 | 20 | 5 | 5 gyj | VSZ | GTT | |
| Minimum 60 credits | Diploma Work* | 15 | 2 besz | VSZ | GTT | ||||
| International and Intercultural Marketing | Dr. Chaudhuri Sujit | 14+8 | 10 | 10 | 5 | 5 k | MSZ | ||
| Sales Management | Supply Chain Management (SCM) | 8+14 | 6 | 14 | 5 | 5 gyj | VSZ | GTT | |
| Altogether (6 subject): | 66 | 16 | 44 | 30 | |||||
| Total number of hours and credit points for master’s degree (21 subjects): | 124 | 144 | 100 | ||||||
| * The grade of the diploma thesis is determined by the Final Examination Committee. | |||||||||
| *** Full name of the Departments: | |||||||||
| GTT: Department for Management Sciences | |||||||||
| KMA: Department fo Methodology of Applied Economics Sciences | |||||||||
| NYK: Department for Language and Communication | |||||||||
| TUR: Department for Tourism and Hospitality | |||||||||