Hírek
Outsourcing, Fulfillment, and Last-Mile Logistics: A Comparative Analysis through the Cases of New York (Amazon), and Budapest (Kifli.hu)
BÁLINT LÉVAI, Economist in Commerce and Marketing, Department for Business Management, Edutus University, Hungary
e-mail: blevaicontact@freemail.hu
Megjelent a 2025. decemberi ACTA PERIODICA 36. számában (ISSN 2063-501X) az Edutus Egyetem kiadásában a 22-38. oldalon.
DOI: 10.47273/AP.2025.36.22-38
Abstract
The aim of the study was to explore the differences in outsourcing, fulfillment, and last-mile solutions between Amazon (New York) and Kifli.hu (Budapest) in the context of urban infra-structure and consumer expectations. The literature review indicated that existing knowledge in this area is limited. A developed conceptual model guided the study, and the case study’s secondary data were analyzed using descriptive-explanatory methods and thematic analysis. Results showed that logistics practices of Amazon and Kifli.hu are influenced by modern de-livery trends, supplier and delivery partnerships, organizational culture and HR management, automation, logistics structures and mobility, infrastructural and logistical challenges, market position, and consumer experience. The study provides guidance for e-commerce companies seeking efficient, sustainable, and cost-effective logistics operations. Future research could ex-tend the analysis to other locations, adopt mixed-methods, and explore the relationships be-tween fulfillment centers, their partners, sustainability projects, and strategic networks
Keywords: E-commerce, outsourcing, fulfillment, last-mile
