Hírek
ARTIFICIAL INTELLIGENCE IN THE CONTEMPORARY CHINESE HUMAN RESOURCE MANAGEMENT VIA IFLYTEK COMPANY EXAMPLE
DR. ZOLTÁN PEREDY, Head of the Engineering Institute, Edutus University, Hungary
e-mail: peredy.zoltan@edutus.hu
DR. LÁSZLÓ VIGH, Full-time Professor, Head of the Department for Business Management, Edutus University, Hungary
e-mail: vigh.laszlo@edutus.hu
CHEN LEYANG Economist in Business Administration and Management, Department for Business Management, Edutus University, Hungary
e-mail: 2648195826@qq.com
Megjelent a 2025. augusztusi ACTA PERIODICA 35. számában (ISSN 2063-501X) az Edutus Egyetem kiadásában a 4-21. oldalon.
Abstract
The rise of Industry 4.0 has accelerated the development of artificial intelligence (AI)-based solutions, making them a key driver of global economic transformation. As technologies mature and application areas expand, more companies have been integrating AI and automation into human resource management (HRM) for recruitment, training, performance evaluation, and employee relations. AI-based intelligent algorithms and automated processes enhance efficiency and address the shortcomings of traditional HRM, but also pose managerial, cultural adaptability, and legal challenges. Strict data protection regulations, particularly China’s Personal Information Protection Law (PIPL), increase legal compliance pressures. In this paper the authors reveal the opportunities and challenges of AI applications in HRM through a case study of iFlytek, whose leading position and practical experience can offer valuable insights for applying AI-based solutions and supporting sustainable development for the Chinese enterprises in a competitive global environment.
Keywords: AI, Chinese HRM, cultural adaptability, legal compliance, PIPL
